Optimizely

Optimizely's Digital Experience Platform includes both CMS, e-commerce as well as marketing in one platform and is integrated and optimized for all channels. It gives you a unique opportunity to take care of your visitors before, during and after the purchase.

CMS

User-friendly, scalable and flexible

Optimizely gives you all the benefits of a strong CMS, and at the same time the platform is easy to operate for daily maintenance, optimization and user customization. This applies even to very complex companies with many languages, markets, advanced workflows and many departments and employees who all have to work on the site.

The platform can be adapted to the specific desires and needs of each company, so that you can access precisely the features and functionalities that you may need.

With Optimizely you get:

User-friendly CMS
CMS, e-commerce and marketing in one unified platform
A scalable platform
A flexible platform that can be tailored to your needs
Good integration with other systems
Built-in personalization, segmentation and campaign opportunities
Opportunity to create omnichannel experiences
Great opportunities to activate your digital solutions in the cloud

Personalization

Customize the customer experience

Since Optimizely's Digital Experience Platform includes CMS, e-commerce and marketing in one and the same system, you have the opportunity to customize the customer experience from the first time they browse your webshop to the subsequent campaigns - also outside the webshop.

The intelligent data collection ensures that the webshop can recognize the visitor from previous visits and identify which products and product categories they have shown interest in. This means that visitors are presented with content related to demographics, past shopping behavior, and purchase history.

The many features facilitate the management of campaigns, drive focused sales and personalize catalogs and searches for different customer segments with great accuracy.

Relevant messages across channels

Optimizely's personalization features can also be used on your other marketing channels. Among other things, in newsletters where you can customize messages, offers and products to different segments. Based on the accumulated knowledge about the customers, you can also influence their behavior through retargeting campaigns on Facebook and Google, for example. The platform is thus an important foundation for your omnichannel strategy, as with the built-in tools you are able to meet customers with relevant and personalized messages across channels.

The editor also has several options for setting up landing pages and content pages that support your marketing campaigns. The many test features allow you to test design and content from segment to segment. With features like automatic content optimization, split testing and SEO insights, you also gain valuable insights into customer preferences that you can organize and plan content and campaigns for in the future.

Gold Partner

We advise on the possibilities in Optimizely's Digital Experience Platform

With Optimizely you get a coherent platform for handling content and e-commerce with a fully integrated catalog function, product management, order management and campaigns. It is a powerful platform for both B2B and B2C e-commerce.

Vertica is Optimizely Gold Partner and we have many years of experience developing e-commerce solutions on the platform. This applies to customers such as Bolia, Damstahl, TRESS and Kvadrat.

At the same time, several of our employees are Optimizely certified. As a result, we are able to advise on what options you have with Optimizely and whether it is the right platform for you.

Technical set-up