With the new digital channel, Kvadrat's retailers have gained an inspiring and easily accessible overview of the product range as well as the necessary technical insight into materials, dimensions, specifications and certificates. This information is used especially in connection with procurement respones, etc. B2C customers can browse the catalog and be inspired by the latest collections, while B2B customers, after login, have access to e-commerce and self-service with customer-specific assortments and prices.
Kvadrat's range covers furniture upholstery, rugs and curtains, but there is a big difference between what information and specifications should be available, as well as how to order the different fabrics (in meter sizes, specialized dimensions or in pieces). It places great demands on the solution and the product display, which varies by product type and ordering method.