The entire POMPdeLUX business is rooted around the digital channel, where Episerver is the central component. The business unfolds in two main channels. One channel is classic e-commerce, where customers can serve themselves through the webshop, while the other is social shopping.
At social shopping events, customers meet in a cozy and homely environment and are presented with the collection by a shopping advisor. Event attendees can view and select the styles they wish to purchase through the website or the corresponding app and complete the purchase themselves, or with the help of the shopping advisor. The app draws on the same data as the webshop, so customers can sit at home with the app and add styles to the basket in preparation for an event.
The site also acts as a booking engine, where customers can search for shopping events or shopping advisors in their area if they want to set the framework for a enjoyable event with their girlfriends.
The customer has the opportunity to personalize her profile by creating favorite lists for each child by name and age. In the long term, POMPdeLUX can use this knowledge effectively in marketing to a target group, which in many cases is not just customers, but loyal fans.