PIM can be much more than just a data management system. When you introduce a PIM system, it is the obvious opportunity to create a plan and a flow for your data management that takes into account the organization, ownership and the process of handling data - and follow-up.
For example, in some PIM systems, it is possible to support these processes digitally by establishing rules for enriching products in relation to when a product is ready to be released in which channels. It is also possible to set rules for who should enrich the data and when, so that the system sends them an automated reminder. In this way, the system ensures that you reach the goal of product enrichment quickly and smoothly - and get the shortest possible time to market.
With PIM it is simply easier for you to make plans for the supply of product data, the enrichment of data and the subsequent distribution of data. And you can control how you want to follow up, measure and secure data.