When we develop digital solutions in Vertica, we ensure that the solutions can lift our customers' overall business so that they can provide their customers with the best digital services. In other words, the goal is to develop solutions that enable our customers to act omnichannel - thus creating a coherent buying journey for their customers.
In that context, we work in Vertica based on a unified commerce mindset. Basically, unified commerce is an extension of omnichannel on two parameters:
We move focus completely away from channels and instead think in one continuous business and in one continuous journey for customers. The goal is to be able to act, e-shop and communicate across systems and touchpoints.
In terms of system
Technically, we have to support the company's omnichannel strategy. That is why we need to move away from working in many different systems. Instead, we need to build one unified commerce solution out of building blocks from different systems, so that the overall solution contains the necessary channels and functionalities.