As a business, you should be able to meet your customers uniformly across all touchpoints. That requires you have a solution that, both in terms of business and system, allows for it - a unified commerce solution.
The next step after omnichannel
When we develop digital solutions in Vertica, we ensure that the solutions can lift our customers' overall business so that they can provide their customers with the best digital services. In other words, the goal is to develop solutions that enable our customers to act omnichannel - thus creating a coherent buying journey for their customers.
In that context, we work in Vertica based on a unified commerce mindset. Basically, unified commerce is an extension of omnichannel on two parameters:
We move focus completely away from channels and instead think in one continuous business and in one continuous journey for customers. The goal is to be able to act, e-shop and communicate across systems and touchpoints.
In terms of system
Technically, we have to support the company's omnichannel strategy. That is why we need to move away from working in many different systems. Instead, we need to build one unified commerce solution out of building blocks from different systems, so that the overall solution contains the necessary channels and functionalities.
The evolution of e-commerce
E-commerce has undergone continuous development in line with customer expectations and technological progress. Where it has previously been sufficient to be available from multiple platforms, customers now expect to be met by a consistent business where, for example, they can use the same login on mobile and desktop, and only receive emails with relevant, personalized offers. As a business, you must be able to meet those expectations.
One unified business
It takes a number of organizational and systemic changes to transform its business into unified commerce. There a merger has to happen between your:
market-facing systems (CMS, commerce, email system, dialog tools and social media)
master data and business systems (PIM and ERP)
any printed channels (directories)
store systems (POS and instore)
and finally your apps
Among the benefits of unified commerce are first and foremost increased sales and, moreover, greater overview for you as a company, savings through streamlining systems and a strengthened brand identity.
Systems and platforms
Creating a unified commerce solution is about interconnecting a variety of systems and processes.
There is no unified commerce system today. Instead, you can talk about a number of logical areas of functionality that you should consider in order to be able to support unified commerce as a whole.
Building blocks to bring into play:
Business and e-commerce: E-commerce, sales tools, instore displays, POS, mobile, e-mail
Unified Commerce requires that you as a company carefully consider your technology choices.
We help you identify what digital opportunities you have in the various touchpoints to support and grow your business.
We consult you with the intent to leave you with as few systems as possible. The goal is that we jointly build the simplest and most coherent platform that will enable you to meet your customers' expectations both now and in the future.