Perfion is also a strong component of your omnichannel strategy. The system supports data differentiated in several different languages, for several different markets and in several different channels, such as your webshop, website, print, apps or in-store displays.
All this is handled at the same time as data exists in only one place in one version. Perfion thus gives you a single point of origin for your product data. That is, there is only one set of updated product information that is used across all of your marketing and sales channels. You can therefore use Perfion for all of your marketing materials, no matter how many different language areas and channels they are targeting.
As shown in the figure, data from the various sources of Perfion are supplied: Product data, ERP data and supplier data. From Perfion, this data is exported to your various channels.