With the new Coop.dk the customers will get a wider range of fast-moving consumer goods than ever before online, as the new webshop offers 8,000 products. With their new online supermarket Coop wish to obtain a wider reach through a concept that appeals to a larger part of the population than the previous irma.dk. This means that Coop always offers at least 500 of the most popular products to a set, low price that matches the prices in the discount stores. The products are the same as the ones the customers know from Coop’s stores, so they get all the best from Coop in one solution.
At the same time, Irma has now been integrated into the site along with 24 other specialty stores that offer everything from delicacies to organic or lactose free products.
In the specialty stores, the customers can click and visit each unique store where they solely find products from for instance Meyers, Änglamark, Thise and Urtekram. The 25 specialty stores each have their own individual visual expression.
The Coop membership programme is also an integrated part of the new solution. Today, Coop has more than 1.6 million members who earn points and receive membership advantages when shopping on the new digital platform. Just like in the physical Coop stores.