Good news for the busy plumber who ran out of the right items or needs more goods in stock. With Brødrene Dahl, we have launched a brand new app that places direct access to the full store universe at the fingertips of tradesmen.
Brødrene Dahl is one of Denmarks most popular suppliers of goods for plumbers and other tradesmen. Brødrene Dahl is a part of the multi-national corporation Saint-Gobain. The company was founded in 1867 and it has one several awards for its ambitious omnichannel experience that ties to together the digital channels with brick-and-mortar stores.
Around 80% of customers use
the BD app when shopping.
How to create a fast purchase flow that saves your core customers time and hassle?
Tradesmen have busy jobs, often working to tight deadlines. To help tradesmen save time, Brødrene Dahl developed an app that has quickly become one of the most important tools for tradesmen in their daily work.
Personal store universe at your fingertips
In the app, customers have access to the full BD universe. The app is continuously personalised so that each user is presented with relevant content. It ties together customer purchase history, stock status, transactions, geolocation and delivery notes in a single platform.
In practice, the busy plumber has to install a new toilet. When the tradesman opens the app to get a product, it shows where the three nearest Brødrene Dahl stores are and how many units of the desired product are in stock. This way, the tradesman does not drive in vain.
The busy tradesman then chooses whether to drive to the shop and pick up the product or have it delivered to the site.
When the customer arrives at a Brødrene Dahl store, the app's interface automatically switches to self-service, allowing the tradesman to scan items and then complete the transaction with a swipe.
If the customer orders an item, it is possible to get a quick delivery in less than an hour. The geolocation in the app tells the driver where the customer is and where the goods need to be delivered. The customer can follow the journey of the order and plan the work accordingly.
Several Brødrene Dahl stores are open to customers around the clock – all year round. This means that customers can let themselves into physical stores and complete their purchases at their convenience. This 24/7 scheme will be rolled out to more Brødrene Dahl stores this year and next.
The new BD app is an important part of our omnichannel strategy, linking the customer experience across physical stores and the digital world. With personalised content, customers get the best experience, wherever they are. The BD app is the key to several exciting new initiatives that will make our customers' and employees' everyday lives more efficient.
Therése Sallfeldt, Digital Manager at Brødrene Dahl
Following the launch of the app, many regular customers have embraced the app and now use it extensively, as expressed by the results.
79% of all customers who use the self-service function in the app also use the commerce function.
Around 80% of BD's customers use the BD app when shopping.
Up to 50% of customers use the app's self-service option.
On average, customers who shop via two (or more) channels spend more than 300% more than those who use only one channel.