Users at the centre, business in mind

At Vertica, we design e-commerce experiences that make sense – for your users and for your bottom line.

A man with short blonde hair and blue eyes looks intently while sitting at a table, engaging in conversation with another person off-camera, in a bright office space decorated with playful wall art and green plants.

The best user experiences are the ones you hardly notice. The ones where you move so smoothly and intuitively through the buying journey that you never have to wonder whether something was hard to find or if every function worked as it should. Thebestuserexperiencesaretheonesyouhardlynotice.Theoneswhereyoumovesosmoothlyandintuitivelythroughthebuyingjourneythatyouneverhavetowonderwhethersomethingwashardtofindorifeveryfunctionworkedasitshould.

Business, understanding and shared direction

When we work with UX and design in e-commerce, it’s about connecting your customers’ experiences and needs with your business goals. It sounds simple, but it takes curiosity, insight, and the ability to ask the right questions. Fortunately, that’s something we’re good at.

Maybe you have an idea and need to see how it could take shape. Or perhaps you’re unsure whether the solution makes business sense and need a fresh perspective. Here, we have extensive experience in structuring a clarification phase that helps find the right answer.

We structure, discuss, gather insights, and adjust together with you, so everyone gains ownership and the direction becomes crystal clear.

A smiling man in a green shirt stands next to a yellow bicycle, engaging in conversation with another man in a striped shirt in a minimalist office setting, with a whiteboard in the background featuring various notes and sketches.

Design is about much more than what you see at first glance

A smartphone displaying an online shopping app with a focus on modern chairs, resting on a neutral-toned surface with a pink chair leg partially visible.

User Experience

Here, we dive into user needs and business goals to find the right balance between them. We respect conventions but aren’t afraid to challenge them when it makes sense.

A laptop displaying a product page for Bolia furniture, featuring a modern sofa design with hanging lighting, placed on a stylish coffee table in a cozy interior setting.

User Interface

We work systematically with design systems and principles, ensuring the solution is scalable, consistent, and easy to evolve.

Laptop displaying a furniture product page featuring a modern round side table in gray, with additional images and pricing information, set on a tabletop with soft lighting in the background.

Digital design

Digital design is about aesthetics, recognition, and atmosphere. We create digital experiences that feel like a natural extension of your brand.

Words from Molslinjen

We have worked closely with Vertica for over 9 years because they challenge us in the right way. We always know we’ll get an honest answer to our questions. It’s like having an extra team of colleagues who are equally passionate about our business.

Lasse JanerkaDirector, Business Optimization & Digital

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Timeless design

A strong digital solution must withstand real-world use, not just look good in a mockup. That’s why we think long-term: How will your e-commerce business grow? How should design and the customer experience scale? How do we ensure your solution is just as robust in two years as it is on launch day?

We build systems that grow with you, and design that stands up to use – from design patterns and component libraries to visual identity. This way, you can evolve your solution without starting from scratch every time your business changes.

We integrate design from the clarification phase, giving you an early sense of how the solution will look and feel. It needs to work both functionally and visually when your brand is activated digitally.

Customer Experience with us

There’s a reason our clients stay with us for years. We involve them—not just at kick-off and for approvals, but throughout the entire process. We’re honest, ask (perhaps a few too many) questions, and sketch ideas along the way as concepts take shape.

It really comes down to chemistry and commitment. You should feel that we take your project as seriously as you do. That’s why we emphasise early involvement, joint clarification, and ongoing collaboration.

This close partnership ensures we don’t just design solutions that work for users, but also create solutions you can identify with and continue to develop in the future. In this way, we build platforms that engage customers, strengthen your brand, and drive your business forward.