Shape your future business with a clear digital strategy

At Vertica, we offer a structured process where we work with you to define clear digital ambitions and translate them into measurable results.

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Creating a digital strategy often sounds like a large and complex task. Many companies know they need to take action but are unsure where to start and how to ensure the strategy translates into concrete action – both internally within the organisation and externally for customers.Creatingadigitalstrategyoftensoundslikealargeandcomplextask.Manycompaniesknowtheyneedtotakeactionbutareunsurewheretostartandhowtoensurethestrategytranslatesintoconcreteaction–bothinternallywithintheorganisationandexternallyforcustomers.

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You have the big picture, we help frame it.

We understand that digital strategy can feel complex, and that many leaders and employees find it difficult to make the right decisions – but rarely speak up about it. That’s why we aim to make the process as clear and concrete as possible, so that all the cards are on the table, making it easier to play them correctly.

Ultimately, it’s your team that decides the company’s digital direction. What we excel at is setting the framework. With 20 years of experience in creating e-commerce solutions for a wide range of businesses in both B2C and B2B, we’ve carefully built a toolkit along the way.

The result is a process that starts with insight and ends with action. Our experience shows that a solid foundation of knowledge and business understanding is what makes implementation effective and focused – and what delivers the greatest value to your business.

Show us your world

Before we even begin discussing technology, platforms, and solutions, we need to understand your business, your customers, and your market. We ask questions such as:

What do you want to achieve digitally, and why?
How do your customers behave today, and which channels are in use?
What internal and external factors influence your digital growth?

Our approach is data-driven but practical. We create a clear overview of both opportunities and challenges, giving you a solid foundation to act from.

By mapping the customer journey and your entire value chain, we identify the challenges and opportunities within your current digital channels. This insight work forms the basis for collaboratively developing a targeted strategy.

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The insight analysis process

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Kickoff and preparation

We start by aligning expectations, target audiences, focus areas, and success criteria to ensure the analysis is focused and value-creating from the outset.

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Stakeholder interviews

To understand your business and challenges, we interview three of your relevant stakeholders.

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Customer interviews and observations

We go the extra mile to understand your core customers and how they interact with your brand and channels. This allows us to identify areas where the customer journey can be optimised.

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Survey

The insights from the qualitative data collection are translated into questionnaires to expand and validate the study with quantitative data.

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Presentation

Finally, we present the insights and our analysis of relevant focus areas that can form the basis for your digital growth strategy.

From insight to strategy

Based on the insight analysis, we define concrete goals and initiatives for your digital ambitions. We prioritise focus areas and create a roadmap to guide implementation over a 2–3 year period.

Together with you, we develop a plan to make your e-commerce experience as natural, smooth, and value-creating as possible. At the same time, we help bring the entire organisation on board – because digital strategy isn’t just about your customers, but also about the employees who drive your digital business.

From there, we collaboratively define a realistic and actionable digital strategy. For us, it’s important that the strategy isn’t just a polished PowerPoint slide, but a practical tool that genuinely helps you move forward digitally.

What does a digital strategy include?

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System selection and architecture

When technology becomes a hindrance rather than a springboard, it is often due to technical debt, missing integrations, or an architecture not designed to keep pace with your business growth. We help you select the right systems and design a robust IT architecture that strengthens both your business and your digital customer experience.

System selection and architecture