A CDP doesn’t just give you data. It provides insight, actionability, and new opportunities to engage your customers where it matters most.
In short, a Customer Data Platform (CDP) is a tool that collects and stores customer data at an individual level.
With a CDP, you can personalise messages and products for each customer across channels, ensuring you make the most of your customer data.
But what can a CDP actually do for your business?
- It is the ultimate personalisation tool, giving you a strong understanding of your customers and enabling you to build segments that can be shared across channels.
- It optimises ad spend by using a far more detailed understanding of customer segments.
- It provides a simple and agile structure for customer data, allowing you to distribute it to your systems centrally rather than in fragmented flows.
- It offers a clear path to first-party data – and, more importantly, a way to activate that data across the entire customer journey.
With all your customer data gathered in one place, you can create the most effective content and design the best possible customer journey for specific segments. Campaigns and messages can be tailored so each customer encounters only relevant content.
Many companies have plenty of data – but lack the overview. With a CDP, you bring the pieces together, enabling you to work in a data-driven way without drowning in complexity.
A CDP makes it possible to extract real value from the data you already have – connecting what was previously disconnected. Instead of your marketing, sales, and e-commerce teams working in the dark, they gain a shared foundation to build on.
That means:
Better personalisation → stronger relationships
Sharper segments → more effective advertising
Clearer overview → faster decisions
One version of the customer → fewer misunderstandings
In short: you can be more relevant. More efficient. And more data-driven in your decisions.
Recognise a customer across webshop, app, and store
Trigger automated flows based on behaviour (e.g., cart abandonment, repeat purchases, product interest)
Calculate customer value and segment across the lifecycle
Improve ROAS and conversion by targeting messages more precisely
Create personalised experiences without compromising GDPR compliance
At Vertica, we know a thing or two about e-commerce and digital businesses – and we understand how to put data into practice. We work with your marketing team, your CRM managers, and your IT architects to ensure the CDP integrates seamlessly with the rest of your setup.
We pride ourselves on understanding both your business and your technical environment, so we can advise you on the CDP setup that best suits your needs. Together with you, we create a scalable solution, empowering you to continue working effectively with your data and activation.
After all, it’s your team that will be hands-on with the data. That’s why we stay with you every step of the way – from consultancy and integration to activation and ongoing optimisation.
