Where design becomes reality

UI should feel effortless, even when the solution is complex. This is where we bridge the gap between wireframes and reality – making everything work seamlessly.

A diverse group of three individuals engaged in a collaborative creative session at a table, drawing and brainstorming, with various art supplies and a miniature Eiffel Tower in the foreground.

UI is where an idea becomes an interface, and the first scroll turns into ‘confirm order’. It’s the final – and perhaps most important – link between concept and code. Here, we translate wireframes and intentions into something that can be seen, felt, and built.UIiswhereanideabecomesaninterface,andthefirstscrollturnsinto‘confirmorder’.It’sthefinal–andperhapsmostimportant–linkbetweenconceptandcode.Here,wetranslatewireframesandintentionsintosomethingthatcanbeseen,felt,andbuilt.

A man with a beard is engaged in conversation, gesturing with his hands while sitting at a table with a laptop and colorful sticky notes.

Bringing order to your screens

At Vertica, we approach UI as the bridge between strategy, design, and technology. We ensure that everything—from navigation and product cards to filters and checkout—is built on a solid visual foundation, impacting both carts and KPIs.

We understand that many e-commerce solutions are complex, with numerous user scenarios, stakeholders, and elements that need to work seamlessly across platforms. That’s why we base our design on robust design systems, ensuring consistency across all platforms and devices.

Good UI ensures:

Consistency throughout the customer journey
Faster time-to-market for new features
Fewer errors in handover to development
Your brand comes to life in every corner of your solution

Words from Hørkram

Vertica has extensive knowledge of e-commerce, technology, trends, and systems, which we have benefited from immensely. They understand what fits our needs and made it easy for us to choose the right systems from the start. Vertica has managed the process very well and always provided guidance based on our specific reality. They don’t just offer a solution that could work for anyone else – it’s tailored to us.

John AstrupManaging director & CIO-Nordic

Bridging business and frontend

UI bridges UX, design, business, and development. It fills the gaps and ensures that the visual vision aligns with technical specifications.

In e-commerce, this means constantly balancing conversion optimisation with visual identity, technical requirements, and flexibility. We excel at creating structure and systems so that all parts of the solution work together, like a top team in a world championship.

Once the fundamentals are in place, we create space for what truly elevates the experience. Knowing the boundaries allows us to focus on the details that deliver recognition, delight, and quality in every single interaction.

A focused young man wearing glasses and a striped orange and white shirt, standing at a desk while typing on a laptop, with a blue curtain in the background.

Aerial view of a busy dock with ferries, cargo loading equipment, and a long pier extending into the ocean, showcasing industrial maritime operations and the surrounding water.

Less clutter, more flow

Good UI tidies things up. It makes complex flows easy to navigate and reduces friction in the buying journey. We work with clear visual hierarchies, documented components, and well-considered stages to make the user journey as smooth as possible—whether it’s a first visit or a third repeat order.

Proven security

When we design, we document. Every component, every functional state, every variation is recorded and updated, so your team can always find what they need. No more digging through old sketches or confusing Figma links.

This creates confidence—both internally and when the solution is developed, expanded, or handed over. We cover all scenarios, resulting in fewer setbacks in development, less duplicate work, and stronger collaboration across teams.

Cases

User experiences created through close collaboration

View all cases

MolslinjenFrom online to purchase in 15 seconds