At Vertica, we build scalable app solutions that grow with your business and deliver real value to your customers.
When customers already use their phones for everything from banking to booking tickets, it’s easy to assume that an app is always the answer. But real value only comes when an app can do something significantly easier, faster, or smarter than your website.
Today, most websites scale beautifully to mobile. So the fact that customers are on their phones is no longer a strong argument in itself. An app needs to offer something different. Something more.
The best apps solve a specific problem. They make things simpler, quicker, or more flexible for the user. That might be when offline access is needed, when features like the camera, notifications, or security tools such as FaceID add value, or when loyalty cards, customer data, and self-service options need to be instantly accessible.
In short: an app makes sense when it meets a need your website can’t. And once you’ve identified that need, you’ve found a solid reason to build one.
What should the app be able to do?
Which needs must our app meet that our website currently doesn’t?
What do our customers actually need?
What would motivate them to use our app specifically? How can we solve a real problem for them?
Can we expect a positive ROI?
Will the extra maintenance and costs associated with the app be offset by increased revenue and stronger customer loyalty?
Can it support growth?
Can the app help us attract new customers—and if so, how?
What defines success?
When is the app considered a success for our business? Set clear goals around metrics such as number of downloads, monthly active users, increased sales through the app, and customer engagement.
Scalable architecture. Security from day one.
An app shouldn’t just work on launch day—it should be built to grow. More users. More features. More platforms. That’s why we always build our app solutions on scalable architecture that fits seamlessly into your digital infrastructure—both technically and commercially.
The best apps are powered by large volumes of customer data, which is why we take security seriously. We encrypt data both in transit and at rest. We integrate FaceID and secure login flows. And we advise you on everything from access control to GDPR and data processing agreements.
At Vertica, our app team has developed a library of proven solution packages we can draw on. That means we never start from scratch—we build on a foundation that’s thoroughly tested and known to work.
This ensures stability and reliability for you. And it gives us more time and freedom to focus on what makes your solution unique: the needs, the flows, and the user experience tailored precisely to your business.
There are plenty of advantages to offering an app to your customers. Not only can you deliver better services and tools, but you also have the opportunity to get even closer to them—quite literally. With an app, you’re always within reach, making it easy to communicate and offer personalised content to your users.
Here are some of the key benefits of having an app:
- Streamline the customer journey and increase sales by making interactions faster and more intuitive.
- Offer tailored solutions, promotions, and content—brands like Coop and Matas do this brilliantly.
- Unlock a new marketing channel and send relevant push notifications directly to your customers.
- Build customer loyalty, whether through dedicated loyalty programmes or by offering valuable services that keep users coming back.
Just look at Søstrene Grenes kunder konverterer 250% bedre – proof that the right app can dramatically boost performance.
