From 0 to 125 million in under a year

How do you create a digital solution that captures the unique atmosphere of a physical store? And how do you grow your online business without cannibalizing existing sales channels?

A smartphone displaying artwork and a product listing for a poster titled "PLAKAT 50 X 70" on a textured orange surface, with an abstract background design.

Challenge

After years of offline growth through a successful franchise model, Søstrene Grene decided to tap into its digital growth potential. To succeed, it was essential to create a clear connection between physical stores and digital channels.

Søstrene Grene therefore turned to Vertica for guidance in developing the right omnichannel strategy.

Analysis Phase

Prior to finalizing the omnichannel strategy, we conducted a thorough analysis. This included customer interviews, visits to stores and warehouses both domestically and abroad, stakeholder interviews, process analyses, and competitor analyses.

Customer interviews with Danish and German target groups revealed a strong desire for a digital version of the brand universe, highlighting a clear business opportunity.

A cozy workspace featuring a soft, beige upholstered chair with a round backrest, placed next to a wooden desk illuminated by a warm lamp, with books and a potted plant on the desk, set against a light blue wall and textured cream rug.

A round pouf with blue and beige stripes, featuring a small red tomato on top, set against a soft blue background.

Aerial view of multiple white smartphones displaying a vibrant e-commerce website featuring floral arrangements and home decor items against a soft grey background.

Strategy

Based on insights from the analysis, Vertica and Søstrene Grene collaboratively developed an omnichannel strategy under the banner “Experiences like no other”.

The strategic vision outlines how Søstrene Grene, through personalised services across both digital and offline channels, will convey Anna and Clara’s wondrous universe in a modern, digitalised reality.

The guiding principle is an omnichannel roadmap with phased initiatives spread over a three- to four-year period. It also includes concrete tools designed to connect the company’s offline and online channels.

The roadmap encompasses, among other things, the establishment of an omnichannel platform, a product management system, a loyalty programme, and much more.

Words from Søstrene Grene

Working with Vertica has been an extremely positive experience. They have a strong understanding of the challenges we face as a business and organisation, and they know when and how to challenge us—an incredibly important quality in a partner on such a journey. Last but not least, they are genuinely pleasant people to work with, making day-to-day collaboration truly enjoyable.

Rasmus SkjøttChief Digital Officer Omnichannel