We have identified seven of the major agendas that should be top of mind for any B2B company today and in the years ahead. At the same time, we provide guidance on how to turn these shifts into strategy and concrete action within your business.
B2B commerce is in the middle of a paradigm shift.
Customers expect more. Systems are growing more complex. And with AI, the opportunities are greater than ever.
Most B2B companies are already doing a lot. But not everything moves the business forward equally.
Our report, 7 Big Agendas in B2B Commerce, gives you a clear take (or seven) on where to focus.
If you prefer to read the report in Danish, you can find it here.
This report is for you if you…
… work with e-commerce, digitalization, leadership, marketing, or sales in B2B
… feel that the pace and complexity in B2B commerce have increased significantly
… want to understand what AI and changing B2B buying behavior mean for your business
… want to prioritize your digital initiatives more sharply and create real business value
Spoiler alert: The 7 agendas are:
- Conversational Commerce
- The European Shift
- Localized AI
- Social B2B Commerce
- Cyber Resilience
- Agentic Automation
- From Portal to Profit
Together, they cover growth opportunities, customer experience, and emerging technologies, while also diving into operations — from AI-driven automation and cybersecurity to greater control over your digital infrastructure.
What do you get out of it?
A sharper view of where your business can move next.
The report gives you:
- Clear direction for your priorities
- Concrete examples of how others are working with AI and commerce
- Inspiration for where you can create real business impact
In short: something you can act on.
