Secure product data flow with a focus on growth


A construction crane towering above a building, with a vibrant sunset sky in the background, showcasing industrial architecture and urban development.

Brief

Saint-Gobain Distribution Denmark—which in Denmark operates brands such as Brødrene Dahl and Øland—approached us with high ambitions after their rapid growth had outpaced their existing PIM solution.

Following collaboration with Vertica, the MDM system Stibo Systems has become the central hub that now ensures fast product data flow between Saint-Gobain’s ERP and Brødrene Dahl’s systems, while also supporting smooth processes as Saint-Gobain Distribution Denmark grows and pursues new goals.

A person using a power tool to create sparks while working on metal, with a blurred background featuring bright bokeh lights and a cloudy sky.
Various metal rods, PVC pipes, and wooden planks stacked on a forklift in a warehouse, with shelves filled with materials in the background.
Objective

Saint-Gobain Distribution Denmark sought a solution that was both future-proof and scalable, capable of reducing time-to-market for products and product changes, and eliminating knowledge silos to create a central hub for product data.

The solution needed to support their digital development and the ambitious goals Saint-Gobain Distribution Denmark has set for their business.

Together with Vertica, they undertook a process that thoroughly examined which digital direction and solution could best support the growth they were experiencing as one of Denmark’s leading distributors of high-quality products and solutions for the construction and building sector.

During this process, we jointly developed a roadmap based on current processes, future needs, business objectives, and potential optimisations. The roadmap was divided into phases to ensure that the chosen system would be closely aligned with Saint-Gobain Distribution Denmark’s business strategy.

The choice fell on the MDM system Stibo Systems.

Words from Saint-Gobain Distribution Denmark
Saint gobain
We have been very pleased with our collaboration with Vertica, which ultimately delivered the perfect solution in the form of Stibo Systems MDM. Vertica understands our business and has helped us implement a data model and a flexible MDM system that fits both our current position and the future development we are moving towards
Therese SallfeldtProject owner
Benefits


But why was Stibo Systems MDM chosen? There are many reasons.

Most importantly, Stibo Systems MDM is a robust, proven, scalable, and highly flexible solution that can be integrated into modern cloud architecture. It helps optimise and streamline processes while supporting ongoing digital development and quality assurance.

As a major player in the market, Saint-Gobain Distribution Denmark is highly invested in staying ahead of digital trends, which Stibo Systems MDM enables them to do.


Silhouette of a construction worker sitting on a steel beam against a sunset sky, emphasizing safety in construction.
Words from Saint-Gobain Distribution Denmark
Saint gobain
Stibo Systems MDM has helped us improve processes and data quality in our daily operations. Additionally, thanks to our collaboration with Vertica, we have now established a master data team, allowing product enrichment to be managed more centrally for the benefit of the rest of the organisation.
Mia Ammentorp-SchmidtProject manager

Results

As a result of implementing Stibo Systems MDM, Saint-Gobain Distribution Denmark was able to replace their existing in-house product data catalogue, which was approaching end-of-life, and achieve their goal of bringing their brands’ products to market faster. They also secured more efficient processes and workflows, successfully centralising their data into a single source of truth.

Beyond everyday optimisations, Stibo Systems MDM has supported Saint-Gobain Distribution Denmark on new projects.

After a major integration and migration process transferring over 170,000 product records from the previous MDM system to Stibo Systems, the platform faced its first major challenge.

Saint-Gobain acquired the large Danish electrical wholesaler Jens A and, over a single weekend, successfully went live with products representing a 50% increase in their existing assortment—a launch requiring enormous capacity and the right system: Stibo Systems MDM.

Uffe Meiner


ContactUffe Meiner

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