Good news for the busy plumber who’s left without the right materials or needs to restock. Together with Brødrene Dahl, we’ve launched a brand-new app giving tradespeople direct access to the full store range right at their fingertips.
Results
80%
of customers use the BD app when making purchases
50%
of customers use the app’s self-service feature.
79%
of all customers who use the app’s self-service feature also use the commerce function.
Task
How do you create a fast purchasing flow that saves your core customers time and hassle?
Craftsmen are a professional group that is often busy and frequently need to complete tasks within tight deadlines. To help them save time, Brødrene Dahl developed an app that has quickly become one of their most important tools in daily work.
Solution
In the app, customers have access to the full BD universe. The app is continuously personalized so that each user sees relevant content. It consolidates purchase history, stock levels, transactions, geolocation, and delivery notes into a single platform.
For example, a busy plumber needs to install a new toilet. When they open the app to get a product, it shows the three nearest Brødrene Dahl stores and the stock availability of the desired item, so the plumber doesn’t waste any trips.
The busy tradesperson can then choose whether to pick up the product in-store or have it delivered to the worksite.
When the customer arrives at a Brødrene Dahl store, the app interface automatically switches to self-service, allowing them to scan items and complete the transaction with a simple swipe.
If the customer orders a product, there is an option for express delivery in under an hour. The app’s geolocation feature tells the driver where the customer is and where the items should be delivered, allowing the customer to plan their work accordingly.
Several Brødrene Dahl stores are open to customers around the clock, all year. This means customers can access the physical stores themselves and complete their purchases whenever it suits them. This 24/7 service will be rolled out to more Brødrene Dahl stores throughout this year and next.
Since launching the app, many loyal customers have embraced it and now use it actively, as reflected in the results:
- 79% of all customers using the app’s self-service feature also use the commerce function.
- About 80% of BD’s customers use the BD app when making purchases.
- Up to 50% of customers take advantage of the app’s self-service option.
- Customers who shop across two (or more) channels spend on average more than 300% compared to those who only use one channel.
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