E-commerce Trends 2025

January 29, 2025
Reading time 1 min.
E-commerce Trends 2025 report covers emerging trends in online shopping, displayed on a light wooden surface with visually appealing design elements.

The world feels like it’s shifting under our feet. Wars, a climate in crisis, AI rewriting the rules, and global giants tightening their grip on the market. Every force at play is reshaping how people behave and how they choose where to spend their money.

Yet even in all this chaos, patterns begin to form. And if you know how to read them, they can reveal where the market is heading, what your customers care about, and how your business can stay one step ahead of the competition.

Why you'll want our 2025 E-commerce Trend Report

For the past seven years, Vertica has tracked and decoded the biggest shifts in e-commerce. This year’s report is your shortcut to understanding the forces that are reshaping how people browse, buy, and behave - and how your business can turn that insight into growth.

Inside, you'll find:

  • Six defining megatrends that will shape the next wave of e-commerce.
  • Hard data, not hype, from a study of 1,011 Danish consumers conducted with Wilke.
  • Actionable ideas and cases to help you connect, convert, and stay relevant in a changing market.